About
Creative intelligence
before the budget moves.
SaliencyLab is a pre-spend creative intelligence platform. We help marketing teams score, understand, and fix their ads before media budget is committed.
Mission
Every ad deserves a diagnostic before it gets a budget.
Most creative decisions are made on gut feel or after the spend. We believe the diagnostic should happen first — fast enough to be useful, honest enough to be trusted, and calibrated against real market data.
What we do
RoastIQ
5-KPI diagnostic with benchmark context. Upload one ad, get a scored verdict in under 90 seconds.
BuyerLens
Structured buyer interviews that explain why a KPI is weak. Calibrated against real human panel data.
Hugo
Autonomous AI agent that runs the full pipeline from a conversation. Upload, score, interview, brief.
Recognition
Top 300 Startups in Morocco
Selected by the Ministry of Digital Transition and Administration Reform, 2026
What we believe
Honest about limitations
Scores are model predictions. We don't claim to predict in-market success. We publish what we can validate.
Calibration over claims
Our benchmark pool is built from real ad transparency data. Our synthetic outputs are calibrated against real human reactions.
Speed without shortcuts
90 seconds for a diagnostic. But every score traces back to evidence — visual attention, transcript analysis, benchmark context.
Digital-first
Built for Instagram Reels, TikTok, YouTube Shorts, Facebook Feed. The platforms where creative decisions happen fastest.
Ready to score your first creative?
Run a free diagnostic →