Methodology
One system. Two layers.
Transparent about both.
RoastIQ scores the creative against market benchmarks. BuyerLens explains why specific buyer segments resist. Each layer has its own method, its own limits, and its own evidence standard.
What goes in
One video or image. The platform, category, and region you're targeting. That's it.
Creative asset
MP4, MOV, GIF, PNG, JPG. Up to 60 seconds.
Platform context
Instagram Reels, TikTok, YouTube Shorts, etc.
Market context
Category (FMCG, DTC, Tech) + region (UK, US, EU).
How it works
Extract
Frames, audio waveform, transcript, visual features — extracted in parallel.
~5sAnalyze
Visual attention (TranSalNet), brand signal detection, copy scoring, audio analysis.
~60sScore
5 raw signals → sub-KPI families → 5 main KPIs → composite → verdict.
~15sBenchmark
Score positioned against platform + category norms from ad transparency data.
~10sOutputs: The 5-KPI Framework
Each creative is scored across five perception families. The composite determines the verdict.
Inputs: Attention (55%) + Skip retention (45%)
Inputs: Branding (60%) + Emotion (40%)
Inputs: Branding (45%) + Brand lift (30%) + Emotion (25%)
Inputs: Conversion (60%) + CTA (40%)
Inputs: Brand lift (55%) + Branding (30%) + Clarity (15%)
Scale
Composite ≥ 70, no KPI < 55
Sharpen
Composite 55-69 OR one KPI < 45
Rebuild
Composite < 55 OR two+ KPIs < 45
When to use RoastIQ
Before any media budget is committed — the diagnostic should arrive first
When you have a near-final cut and need a go/hold/fix decision
When the team disagrees about the creative and needs a shared reference point
When you want to compare two variants before choosing which to scale
What RoastIQ does NOT claim
Does not predict in-market success — no published outcome correlation yet
Heatmaps predict visual attention, not measured eye tracking
Attribute detection is ~85% accurate, not 100%
Benchmark pool coverage varies by platform and category
Scores are model predictions, not measurements
Related reading
The decision loop
RoastIQ
Score the creative. Get the 5-KPI verdict + benchmark context.
BuyerLens
If a KPI is weak: understand which buyers resist and why.
Edit
Apply the fix direction. Keep what scored well. Change what didn't.
Rerun
Upload the new cut. Compare scores. Confirm the fix landed.
See the methodology in action
Run a free diagnostic →