Editorial hub

Case Studies

Editorial walkthroughs, report examples, and implementation notes that show how SaliencyLab diagnostics support real creative decisions.

What you will find here

Short, actionable updates and references you can use immediately in planning and creative review cycles.

Editorial walkthroughs of real report structure and how to read it.
What changed in edit strategy, media setup, and test design.
How confidence labels shape scale, pause, and rework decisions.
Operational lessons for creative, insights, and paid media teams.

Featured lesson

Use the demo as a decision walkthrough

The Coca-Cola example is intentionally structured like a live client handoff: the creative, the KPI pattern, the benchmark read, and the next action all sit in one flow.

Featured lesson

Focus on what changed, not invented lift claims

This section avoids fake before-and-after numbers. The value is in showing how a team would interpret the diagnostic and what they would change next.

Featured lesson

Turn reports into reusable operating language

Case studies should help teams learn the decision framework, not just admire a single result. That is why the hub links methodology, benchmarks, and the example report together.

Featured Demo Creative

Coca-Cola Ad Walkthrough

Live creative, KPI detail, context, and the delivery call in one guided walkthrough.

Demo Example

9-box style view

YouTube 1:01

81th percentile • High confidence

Creative playback

Original

Coca-ColaYouTube1:01

KPI detail breakdown

Get Noticed

Strong

Sell Proposition

Strong

Build Brand

Strong

KPI Components

Get Noticed Components

Branding86

Enjoyment73

Av. % Ad Viewed84

Sell Proposition Components

Persuasion89

Clarity76

Build Brand Components

Meaningful77

Different75

Salient85

Additional Diagnosis

Hidden by default. Expand only if you need the deeper diagnostic layer.

Creative context + summary

BrandCoca-Cola

ProductCoca-Cola Zero Sugar

CampaignSummer Spark

PlatformYouTube

CountryUnited States

Test Date2026-02

Ad Length1:01

Norm Versionv2.4

Prompted Key MessageCoca-Cola Zero Sugar keeps the full Coca-Cola taste with zero sugar.

RoastIQ

Strong

Beat the Skip

Strong

Brand Impact

Strong

Get Noticed

Strong

Sell Proposition

Strong

Build Brand

Strong

RoastIQ explainer: weighted decision score from Beat the Skip, Brand Impact, Get Noticed, Sell Proposition, and Build Brand.

Delivery decision

Decision: strong enough to scale with control discipline.

Get Noticed →

Sell Proposition ↑

Build the Brand

Keep the conversation on the next move, not every metric. Read the active cell, then use the cards below to protect the strongest signal and fix the weakest one.

Get Noticed85 and strong. Protect the opening if you keep this structure.

Sell Proposition89 and strong. Pull the promise forward when this lags.

Overall callScale with a 12-point spread between strongest and weakest KPI.

Creative playback

Original

Coca-ColaYouTube1:01

KPI detail breakdown

Get Noticed

Strong

Sell Proposition

Strong

Build Brand

Strong

KPI Components

Get Noticed Components

Branding86

Enjoyment73

Av. % Ad Viewed84

Sell Proposition Components

Persuasion89

Clarity76

Build Brand Components

Meaningful77

Different75

Salient85

Additional Diagnosis

Hidden by default. Expand only if you need the deeper diagnostic layer.

Creative context + summary

BrandCoca-Cola

ProductCoca-Cola Zero Sugar

CampaignSummer Spark

PlatformYouTube

CountryUnited States

Test Date2026-02

Ad Length1:01

Norm Versionv2.4

Prompted Key MessageCoca-Cola Zero Sugar keeps the full Coca-Cola taste with zero sugar.

RoastIQ

Strong

Beat the Skip

Strong

Brand Impact

Strong

Get Noticed

Strong

Sell Proposition

Strong

Build Brand

Strong

RoastIQ explainer: weighted decision score from Beat the Skip, Brand Impact, Get Noticed, Sell Proposition, and Build Brand.

Delivery decision

Decision: strong enough to scale with control discipline.

Get Noticed →

Sell Proposition ↑

Build the Brand

Keep the conversation on the next move, not every metric. Read the active cell, then use the cards below to protect the strongest signal and fix the weakest one.

Get Noticed85 and strong. Protect the opening if you keep this structure.

Sell Proposition89 and strong. Pull the promise forward when this lags.

Overall callScale with a 12-point spread between strongest and weakest KPI.

Start here

Open the full Coca-Cola walkthrough

Review the example report end to end, then use the published case studies below for narrower topic-specific lessons.

Open example report

Methodology

Learn the measurement framework behind each recommendation.

Open Methodology

Example Report

Explore a complete report with evidence timeline and decision matrix before starting your own upload.

Open Example Report