Watch real ads. Share your honest reactions. Help us build the world's most accurate creative intelligence system — and earn points for every study.
Create your profile with a quick demographic questionnaire.
View real ad creatives — videos and images from real campaigns.
Score attention, clarity, emotion, branding, and call-to-action.
Get 10 points per study. Rise through the panel leaderboard.
AI models predict attention — but only humans truly feel it. Your ratings calibrate our AI against ground-truth human perception.
Your ratings directly improve our prediction models. Every score makes the system more accurate.
Brands use your feedback to create ads people actually want to watch — less annoying, more engaging.
Contribute to published research on visual attention and advertising effectiveness.
Attention
Did this hold your focus?
Clarity
Was the message clear?
Emotion
Did you feel something?
Branding
Is the brand memorable?
Call to Action
Are you compelled to act?
Ad vs. Story
What made it feel authentic — or commercial?
5 min
Average study time
10 pts
Earned per study
100%
Anonymous & private
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