Free Tool
Ad Fatigue Estimator
Input your ad metrics and estimate when creative fatigue sets in. Get actionable recommendations based on frequency, duration, and CTR trends.
Times a unique user sees your ad
How many days the ad has been active
CTR when the ad first launched
Current CTR (most recent data)
CTR has declined 28% since launch
Recommendations
- --Your ad is performing well. No immediate action needed.
- --Monitor CTR weekly for early signs of decline.
- --Start preparing a creative refresh for when metrics begin to dip.
How is this calculated?
Fatigue Score = Frequency x Days Running x (1 - CTR Trend)
CTR Trend = Current CTR / Initial CTR = 0.72
This is a simplified model. Real fatigue depends on audience size, creative quality, platform, and competitive environment. Use as a directional signal.
How It Works
Enter frequency
Enter your average ad frequency (times a user sees the ad).
Add CTR data
Input the number of days the ad has been running and your initial vs. current CTR.
Get verdict
Get an instant fatigue score with recommendations for what to do next.
Why It Matters
Free vs Pro
These tools are free forever. When you need full creative intelligence, upgrade to Pro.
| Feature | Free Tools | Pro |
|---|---|---|
| Ad spec checking | ||
| Image compression & resize | ||
| Video frame extraction | ||
| RoastIQ creative scoring (5 KPIs) | 3/month | Unlimited |
| Benchmark comparisons | ||
| Visual attention heatmaps | ||
| BuyerLens synthetic panel | ||
| Compare workflow | ||
| Export & share reports | ||
| Priority processing |
Go beyond the basics
Score your ad across 5 performance KPIs
RoastIQ analyzes your creative in under 90 seconds. You get a composite score, five KPI breakdowns (Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, Build Brand), benchmarked against real ads in your category.
Beat the Skip
78
Get Noticed
65
Brand Impact
72
Sell Proposition
58
Build Brand
69
90s
Average analysis time
5
KPIs scored per ad
Free
3 analyses per month
12
Markets benchmarked
Frequently Asked Questions
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