Your Eyes.
Our Science.
Watch real ads. Share your honest reactions. Help us build the world's most accurate creative intelligence system — and earn points for every study.
How It Works
Sign Up
Create your profile with a quick demographic questionnaire.
Watch Ads
View real ad creatives — videos and images from real campaigns.
Rate Them
Score attention, clarity, emotion, branding, and call-to-action.
Earn Points
Get 10 points per study. Rise through the panel leaderboard.
Why Your Perception Matters
AI models predict attention — but only humans truly feel it. Your ratings calibrate our AI against ground-truth human perception.
Train Smarter AI
Your ratings directly improve our prediction models. Every score makes the system more accurate.
Shape Better Ads
Brands use your feedback to create ads people actually want to watch — less annoying, more engaging.
Advance Research
Contribute to published research on visual attention and advertising effectiveness.
What You'll Rate
Attention
Did this hold your focus?
Clarity
Was the message clear?
Emotion
Did you feel something?
Branding
Is the brand memorable?
Call to Action
Are you compelled to act?
Ad vs. Story
What made it feel authentic — or commercial?
5 min
Average study time
10 pts
Earned per study
100%
Anonymous & private
Join the Perception Panel
Tell us a bit about yourself so we can match you with relevant studies.